Studies show that 92% of people trust recommendations from individuals, even if they don’t know them, over brands. This stems from various thoughts and reasonings among consumers. People trust other people, such as family and close friends, who they consider reputable and that they trust and value the opinions of. People tend to see brands as selfish,...
Search engine optimization (SEO) is crucial for marketers and one tool to help boost your SEO quality is blogs. Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. From current events, to interviews, to education pieces, the topics for blogs are copious. Your goal is to drive traffic to...
Continuing education is a must when working in an industry that is constantly changing. From the technology, to the platforms, to algorithms Instagram is one of the top most used social media platforms with nearly a billion users. With 71% of businesses using Instagram, Aroluxe participated in the 2018 Instagram Marketing Conference to learn the latest updates...
Video content is dominating internet traffic, including video streaming platforms and social media platforms. Nowadays, consumers would much rather watch a video than read a news article or blog. HubSpot conducted a survey asking consumers what type of content they would prefer to see from a brand or business that they support. Video ranked number one, followed...
Email marketing is far from dead. With the rise of social media, many tend to discard email marketing when putting together their marketing mix. However, email marketing still has the greatest ROI amongst all marketing channels. In fact, for every $1 spent on email marketing, the average return is $38. There are many advantages to email marketing...
We are excited to announce that Aroluxe has been verified as a Google Partner in paid search advertising! Google AdWords has been a fantastic advertising platform for us, by finding potential customers who are already searching for the products or services of interest. By putting ads in front of high-quality search traffic and leads, the likelihood of website visits...
