It’s the start of a new year, and we couldn’t be more excited here at Aroluxe! Our resolution for 2022 is to keep growing and learning so that we can provide the best possible service for our clients.
In light of that, we’ve done a little research regarding best practices and trends to keep in mind for the upcoming year. Here are a few general recommendations that we’ve compiled based on what we found…
Reassess Your Marketing Channels
Prior to the last couple of years, digital advertising was a fairly stable field. We all knew that Facebook and Instagram Ads are vital for B2C brands and that these platforms are great for reaching new audiences. Google Ads is a great way to target customers looking to purchase a specific product or service and can help direct traffic to your business’ website.
And for the most part, these rules still hold true. But, they are no longer all-encompassing.
According to Bussiness Of Apps, TikTok’s user base grew from “133 million” in 2018, to “1 billion” in 2021. This makes it one of the fastest-growing social media apps on the market today. In addition to that, it’s one of the only social media platforms left that still has a lot of potential for organic reach. When used correctly, organic TikTok content, paid ads, and influencers can be a great combo for all kinds of brands to expand their reach.
Aim For Personalized Advertising
Personalized advertising is a marketing strategy that uses demographics and interests to target users that may be more receptive to your product or service. For example, modifying the emails that you send to a particular client based on their interest in specific topics or items is one way to utilize personalized advertising.
Personalized advertising not only results in a higher ROI, but also creates a better relationship with your targeted audience.
According to SmarterHQ, a whopping “70% of millennials are frustrated with brands sending irrelevant emails”. This is easy to understand when we think about all the times we’ve gotten unwanted spam or junk emails that don’t even offer us a product we can use. Instead, you may want to opt for emails that introduce customers to new products that they will probably like based on their previous shopping purchases.
Likewise with Google and Facebook Ads, try not to spam users with promotions that you know they probably won’t be interested in.
Don’t Drop The Ball On Changes In Privacy Policies
Apple’s infamous changes to their email privacy protection measures back in 2021 was huge news for the marketing industry. For good reason too – since it caused email marketers to lose some of their most important tracking metrics.
So almost everyone heard about that incident, but have you heard about the other lesser-known privacy changes that have been put in place recently?
For example, NPR recently published an article explaining Meta’s plans to remove advertisers’ ability to target “based on how interested the social network thinks they are in ‘sensitive’ topics including health, race and ethnicity, political affiliation, religion and sexual orientation”.
Although a huge step in the right direction for internet safety and privacy, this change will also make it impossible for some advertisers to target their preferred demographics.
That’s why it’s incredibly important to stay on top of all of these privacy updates and make changes to your audience targeting strategy.
Reintroduce Yourself To Your Customer
Covid-19 undoubtedly caused one of the largest waves of cultural change that we’ve seen in years. But do you know just how large of an impact it had on your customer?
Let’s break down some of the changes that consumers have gone through between 2019 and 2022.
In a survey recently published by Statista, the number of employees that work from home 5 or more days a week has gone from “17%” to “44%” just since the appearance of the COVID-19 pandemic. That is a huge part of our workforce. Consider B2B businesses that sell office goods or cater food for companies.
Meanwhile, according to another survey published by Statista, a whopping “44%” of respondents indicate that they have “cooked more often” since the start of the COVID-19 pandemic. Even those younger demographics that we know didn’t cook much before have begun fending for themselves in the kitchen. So, say you’re a meal-kit or grocery delivery business – what could this mean for you? Perhaps you may want to retarget your digital ads to encompass more of the young adult demographic.
Depending on your industry, these changes can have a huge impact on your marketing strategy – so be careful and don’t drop the ball on retargeting demographics.
Demographics aside, however, your branding and content strategies might need a revamp as well. The last two years have clearly shown a shift toward consumers caring about their brand’s social responsibility. It may be time for older brands to consider changing their advertising content to speak more to sustainability and social responsibility.
Videos, Videos Videos
Video is one of the most effective forms of social media content – and yet, it is all too often overlooked or underused.
According to Animato, “video is consumers’ #1 favorite type of content to see from brands on social media”. This is simply because videos are typically more fun and engaging for users to view. Not very many people still stop to read long captions on social media – especially since TikToks and Instagram Reels have become so hugely popular.
Keep in mind that video footage can be used in all kinds of digital ads – from Instagram story ads, to Youtube promotions.
Looking for a marketing agency in the Tennessee area?
We know that managing a business and dealing with clients can be a lot for any business owner. That’s why here at Aroluxe, we strive to make life a little easier on you. We offer both traditional and digital marketing services. These include but are not limited to SEO, Social Media Management, Google Ad Placement, Video Production, Commercial Placement, Website Design, and much more.
Interested in getting to know more about us? Simply call or fill out our online contact form.