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Marketing on TikTok: What Generation Z Already Knows

Marketing on TikTok: What Generation Z Already Knows

As marketers, we like to think that we’re aware of everything there is to know about current digital trends. More often than not, however, we’re actually just a little behind the curve. Every single moment, there are thousands of hashtags, trends, and new apps popping...

Use Directory Listings to Enhance Your SEO

Use Directory Listings to Enhance Your SEO

You've probably already heard us mention business directory listings, or citations, when we talk about SEO. Directory listings are a great way to improve your SEO and get your website noticed by potential customers. By listing your website in directories, you can...

How To Take Advantage of Digital Ads in 2022

How To Take Advantage of Digital Ads in 2022

  It’s the start of a new year, and we couldn’t be more excited here at Aroluxe! Our resolution for 2022 is to keep growing and learning so that we can provide the best possible service for our clients. In light of that, we’ve done a little research regarding...

2022 Marketing Trends for Small Businesses

2022 Marketing Trends for Small Businesses

The marketing trends for 2022 are already starting to shape up, and small businesses should be aware of what they can do to prepare for the coming year. If the word "meta" wasn't on your radar it is now with Facebook's rebranding. SEO, a still a little understood and...

What is Search Engine Optimization and Why Should I Care?

What is Search Engine Optimization and Why Should I Care?

There is a lot of talk on the internet these days about SEO and search engine optimization. You may be wondering what it is and why you should care. SEO is short for search engine optimization, which is the process of getting your website to rank higher in Google's...

Facebook Rebrands as ‘Meta’

Facebook Rebrands as ‘Meta’

facebook meta logo | image © facebook   On Thursday morning, Facebook made a huge announcement at their 2021 Connect conference. The behemoth tech corporation that we all know as ‘Facebook’ is officially changing its name.  Mark Zuckerberg announced that the...

Why Site Speed and Health are Important for SEO

Why Site Speed and Health are Important for SEO

A sound website is more than a good-looking site. Search engines, like Google, don't index or rate websites based on beauty. They rank websites in search based on how well they are optimized. Google has found that 53% of mobile website visitors will leave if a webpage...

The Comprehensive Guide to Internal Linking

The Comprehensive Guide to Internal Linking

Internal links are an essential element of your website’s structure and function for multiple reasons. Internal linking also appears in several forms, depending on how your site is set up. So, what is internal linking, how does it affect your website, and how can you...

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