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What is Search Engine Optimization and Why Should I Care?

What is Search Engine Optimization and Why Should I Care?

There is a lot of talk on the internet these days about SEO and search engine optimization. You may be wondering what it is and why you should care. SEO is short for search engine optimization, which is the process of getting your website to rank higher in Google's...

Facebook Rebrands as ‘Meta’

Facebook Rebrands as ‘Meta’

facebook meta logo | image © facebook   On Thursday morning, Facebook made a huge announcement at their 2021 Connect conference. The behemoth tech corporation that we all know as ‘Facebook’ is officially changing its name.  Mark Zuckerberg announced that the...

Why Site Speed and Health are Important for SEO

Why Site Speed and Health are Important for SEO

A sound website is more than a good-looking site. Search engines, like Google, don't index or rate websites based on beauty. They rank websites in search based on how well they are optimized. Google has found that 53% of mobile website visitors will leave if a webpage...

The Comprehensive Guide to Internal Linking

The Comprehensive Guide to Internal Linking

Internal links are an essential element of your website’s structure and function for multiple reasons. Internal linking also appears in several forms, depending on how your site is set up. So, what is internal linking, how does it affect your website, and how can you...

Marketing Trends To Anticipate For 2021

Marketing Trends To Anticipate For 2021

2020 has been a roller coaster ride of a year. That…we can all agree on. Amidst the turmoil and challenges that we have faced this year, our society has been forced to reflect and create a new normal, in which, we all live in now. The marketing industry has certainly...

Is It Time For A Website Redesign?

Is It Time For A Website Redesign?

Technology has changed the way consumers think, interact, and purchase goods or services forever. As society begins to exponentially shift towards digital outlets, it becomes more and more crucial that your business cater to these outlets. One key strategy to keep...

5 Exercises to Jumpstart Your Creativity

5 Exercises to Jumpstart Your Creativity

At work, it can be particularly easy to fall into a pattern while accomplishing tasks. However, our natural work patterns can sometimes make us feel stuck or unoriginal. Here are three exercises you can use to jumpstart your creativity and improve your work. Sketch...

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