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What Great PR Can Do For Your Business
In today's fast-paced digital world, businesses constantly seek the latest marketing strategies to help their company grow. Tactics such as pay-per-click, social media marketing, search engine optimization, traditional media, and email marketing can no doubt be...
Why Local SEO Matters
As more and more people turn to the internet to find businesses in their area, it's becoming increasingly important for companies to optimize their online presence for local searches. This is where local SEO comes in. SEO stands for search engine optimization, and is...
2023 SEO Recommendations for Your Marketing Strategy
If you know anything about SEO trends and strategies, staying up to date on search engine changes is like trying to hit a moving target. Knowing current SEO is essential to determine what on your website and digital marketing efforts you need to improve to attract...
What Does the Google Helpful Content Update Mean for Your Website
What is Google Helpful Content Update? In September 2022, Google released its Helpful Content Update to help people discover original, helpful content written by humans instead of AI. So, Google will reward content that gives visitors satisfying experiences and...
Why Content Marketing Is Essential For Businesses
It doesn't matter if you're a medium-sized family business that has existed for decades, are a small, locally owned company, or a brand new start-up; your business needs content marketing. Even large Fortune 500 companies use the power of a well-structured content...
Is Your Business Missing Out On Video Marketing?
Just a few years ago, marketers worldwide were adapting to a world where images had become the king of content. Caption-heavy social posts were considered dinosaurs, and colorful, engaging photos became the best form of content. Now, however, even images have become...
What Makes Advertising Iconic
Every brand’s dream is to create a piece of advertising that is so impactful, so long-lasting, that it can be identified as ‘iconic.’ When your company’s advertisements are still searched up on YouTube 20 years later or hung up on the walls of bars around the US,...
Digital Ad Placement in 2022
With the popularity of phones, laptops, and other devices, digital ads have become one of the most reliable marketing tools available to us today. Not only are digital ads visible to a larger audience, but they’re also easier to track and collect data on. Today we’ll...
Marketing on TikTok: What Generation Z Already Knows
As marketers, we like to think that we’re aware of everything there is to know about current digital trends. More often than not, however, we’re actually just a little behind the curve. Every single moment, there are thousands of hashtags, trends, and new apps popping...
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