Marketing on TikTok: What Generation Z Already Knows
As marketers, we like to think that we’re aware of everything there is to know about current digital trends. More often than not, however, we’re actually just a little behind the curve. Every single moment, there are thousands of hashtags, trends, and new apps popping up all across the internet. Naturally, it’s almost impossible for […]
Facebook Rebrands as ‘Meta’
facebook meta logo | image © facebook On Thursday morning, Facebook made a huge announcement at their 2021 Connect conference. The behemoth tech corporation that we all know as ‘Facebook’ is officially changing its name. Mark Zuckerberg announced that the company will now be known as ‘Meta.’ Along with this name change, Facebook also […]
How to Reassure Your Customers As COVID19 Guidelines Ease
As state-issued stay-at-home orders end and businesses open, consumers are slowly re-entering the market. Depending on which state your business operates in, there are different guidelines and recommendations for reopening safely. However, in order to encourage consumers to engage with your business, you’ll need to broadcast that information properly. Here are a few ways you […]
Building Your Personal Brand
Studies show that 92% of people trust recommendations from individuals, even if they don’t know them, over brands. This stems from various thoughts and reasonings among consumers. People trust other people, such as family and close friends, who they consider reputable and that they trust and value the opinions of. People tend to see brands […]
Instagram Marketing Conference 2018
Continuing education is a must when working in an industry that is constantly changing. From the technology, to the platforms, to algorithms Instagram is one of the top most used social media platforms with nearly a billion users. With 71% of businesses using Instagram, Aroluxe participated in the 2018 Instagram Marketing Conference to learn the […]
5 Reasons You Need to Be Using Facebook Ads Now
With over 2 billion registered users, Facebook is the ideal spot to increase exposure and traffic for your business. This social-media platform reigns #1 not only for it’s massive group of users, but also because it’s constantly evolving and getting bigger. Here are 5 reasons Facebook Ads will help grow your business. People spend an […]