What Makes Advertising Iconic
Every brand’s dream is to create a piece of advertising that is so impactful, so long-lasting, that it can be identified as ‘iconic.’ When your company’s advertisements are still searched up on YouTube 20 years later or hung up on the walls of bars around the US, that’s when you know you created history. Advertisements […]
5 Exercises to Jumpstart Your Creativity
At work, it can be particularly easy to fall into a pattern while accomplishing tasks. However, our natural work patterns can sometimes make us feel stuck or unoriginal. Here are three exercises you can use to jumpstart your creativity and improve your work. Sketch Doing something physically is one of the best ways to get […]
Building Your Personal Brand
Studies show that 92% of people trust recommendations from individuals, even if they don’t know them, over brands. This stems from various thoughts and reasonings among consumers. People trust other people, such as family and close friends, who they consider reputable and that they trust and value the opinions of. People tend to see brands […]
Optimizing Your Blogging Strategy With Evergreen Content
Search engine optimization (SEO) is crucial for marketers and one tool to help boost your SEO quality is blogs. Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. From current events, to interviews, to education pieces, the topics for blogs are copious. Your goal is to drive […]
Video Marketing
Video content is dominating internet traffic, including video streaming platforms and social media platforms. Nowadays, consumers would much rather watch a video than read a news article or blog. HubSpot conducted a survey asking consumers what type of content they would prefer to see from a brand or business that they support. Video ranked number […]