Many consumers are overwhelmed by the holiday marketing tactics practiced by modern day businesses. As marketers, it is important to plan ahead and stay ahead of the competition, which has resulted in a holiday timeline shift far more in advanced than the actual holidays themselves. This is the reason consumers are seeing Halloween candy in September, Thanksgiving...
Podcast advertisements are by no means new to the marketing world but they are often overlooked by the leading mediums such as tv, radio, print, and online/social media ads. However, recent statistics in podcast trends are leading more businesses to consider adding podcast advertisements to their media mix. With over 550,000 podcasts currently active and genres of every...
With 2 billion monthly active users, Facebook is a critical tool for publishers who intend to grow their audience. Earlier this month, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm. Zuckerberg’s main focus is on filling Facebook’s news feed with more meaningful and relevant content from friends, family and groups. According to Zuckerberg, this...
