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Digital Marketing

Brace Yourself, Holiday Marketing Is Here

Many consumers are overwhelmed by the holiday marketing tactics practiced by modern day businesses. As marketers, it is important to plan ahead and stay ahead of the competition, which has resulted in a holiday timeline shift far more in advanced than the actual holidays themselves. This is the reason consumers are seeing Halloween candy in September, Thanksgiving...

Advertising Agency in Nashville - Facebook's Changes

Facebook Changes and What it Means for Businesses

With 2 billion monthly active users, Facebook is a critical tool for publishers who intend to grow their audience. Earlier this month, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm. Zuckerberg’s main focus is on filling Facebook’s news feed with more meaningful and relevant content from friends, family and groups. According to Zuckerberg, this...

Advertising Agency in Nashville - Facebook Ads

5 Reasons You Need to Be Using Facebook Ads Now

With over 2 billion registered users, Facebook is the ideal spot to increase exposure and traffic for your business. This social-media platform reigns #1 not only for it’s massive group of users, but also because it’s constantly evolving and getting bigger. Here are 5 reasons Facebook Ads will help grow your business. People spend an excessive amount...

Advertising Agency in Nashville - Learning Outcomes AdWeek

Top 7 Things We Learned at AdWeek New York

The Aroluxe Team spent the week in New York for AdWeek to learn about the newest marketing strategies. These were our takeaways: 1. Targeting is Getting More Sophisticated The way marketers think about targeting has changed. No longer is just targeting demographic data good enough. Now targeting has shifted to include things like brand affinity and lifestyle habits or changes...