As state-issued stay-at-home orders end and businesses open, consumers are slowly re-entering the market. Depending on which state your business operates in, there are different guidelines and recommendations for reopening safely. However, in order to encourage consumers to engage with your business, you’ll need to broadcast that information properly.
Here are a few ways you can show your business is open and promoting healthy practices as the COVID19 shelter in place orders come to an end.
As social distancing and shelter-in-place orders began a couple of months ago, many businesses created banners to announce their course of action. Depending on your state’s regulations, your business may wish to adhere to different standards.
Outside of physical signs posted at your door, you can change your original pandemic announcements on your website to share your businesses’ stance. Additionally, you can add sections to your homepage or blog articles to your site.
Social Media Posts
Now we don’t need to illustrate how important it is to communicate via social media. News of the coronavirus pandemic spread rapidly through social media. Therefore, as businesses begin to open, you should use your social platforms to communicate.
Videos tend to do the best on platforms like Instagram and Facebook, so you may wish to film an announcement from a representative. The story feature on certain social media platforms are also effective ways to reach your followers.
Finally, if your business maintains a good relationship with your customers through email, you can go into more detail than through other means. Don’t overdo it though, and be personable. Offer suggestions for how your customers can help your business ensure their health and the health of your employees.
What Should My Business Highlight?
First, you should know the CDC Guidelines and the guidelines for your state. Then, you should educate yourself on the effectiveness of masks, hand sanitizer, and physical distancing. There is a lot of misinformation about the coronavirus, so educating yourself through reliable sources will help you maintain best practices.
We hope these tips will help you adjust during this transitioning phase. Stay healthy and safe, and we hope your business is successful. If you need help promoting your business and staying active in your market, fill out our contact form and we’ll be happy to explore how we can help you.