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Brace Yourself, Holiday Marketing Is Here

Brace Yourself, Holiday Marketing Is Here

Many consumers are overwhelmed by the holiday marketing tactics practiced by modern day businesses. As marketers, it is important to plan ahead and stay ahead of the competition, which has resulted in a holiday timeline shift far more in advanced than the actual...

Podcast Advertising: A Trend Worth Investing In?

Podcast Advertising: A Trend Worth Investing In?

Podcast advertisements are by no means new to the marketing world but they are often overlooked by the leading mediums such as tv, radio, print, and online/social media ads. However, recent statistics in podcast trends are leading more businesses to consider adding...

Facebook Changes and What it Means for Businesses

Facebook Changes and What it Means for Businesses

With 2 billion monthly active users, Facebook is a critical tool for publishers who intend to grow their audience. Earlier this month, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm. Zuckerberg’s main focus is on filling Facebook’s...

5 Reasons You Need to Be Using Facebook Ads Now

5 Reasons You Need to Be Using Facebook Ads Now

With over 2 billion registered users, Facebook is the ideal spot to increase exposure and traffic for your business. This social-media platform reigns #1 not only for it’s massive group of users, but also because it’s constantly evolving and getting bigger. Here are 5...

Top 7 Things We Learned at AdWeek New York

Top 7 Things We Learned at AdWeek New York

The Aroluxe Team spent the week in New York for AdWeek to learn about the newest marketing strategies. These were our takeaways: 1. Targeting is Getting More Sophisticated The way marketers think about targeting has changed. No longer is just targeting demographic...

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