Technology has changed the way consumers think, interact, and purchase goods or services forever. As society begins to exponentially shift towards digital outlets, it becomes more and more crucial that your business cater to these outlets. One key strategy to keep your business relevant in today’s age is to have an up to date online website that is efficient and functional. Often times, business owners fail to update their website, thus, leaving it outdated and irrelevant. So, the big question is…Is It Time For A Website Redesign?
Here are EIGHT notable signs that suggest it’s time for a website makeover.
- It Is Not Mobile Friendly
Throughout the second quarter of 2020, studies have shown that over 51% of all website traffic comes as a result from mobile devices. This means that there are just as many people using their cell phones to visit websites as computers. It is now crucial that businesses offer a more mobile friendly site to cater to the consumers’ every need. One trendy way to do this is to implement a modern css code, which, allows your website to conform to any device smoothly. Offering the consumer more than one channel to access your site will allow more online traffic and drive more sales.
- The Bounce Rate Is Too High
The bounce rate refers to the percentage of users who access any one page of your site and “bounce” off of it without making any other actions. An average bounce rate will fall anywhere between 40% and 60%, but a great rate will be anywhere from 26% to 39%. If you have a high bounce rate, it could be a result from insufficient content, tough navigation, or unappealing features. It is important that your site relay information that is of value to the consumer so that they will take the next step with your business and not “bounce” to a competitor’s site.
- Your Website Page Loads Slowly
Your website should upload as fast as possible; an ideal time would be between 1 and 2 seconds. Studies show that 53% of online users will abandon a site if it takes longer than 3 seconds for a website to upload. A slow loading site is often caused by unoptimized images, too many HTTP requests, and hosting issues. Having these issues updated could be the difference between obtaining future business with a user or not.
- Poor Search Engine Optimization Rankings
Search engines like Google, Bing, and Yahoo have engine algorithms that solve search problems to retrieve information from within stored data structures. It’s been reported that these algorithms change 500-600 times. Although the majority of these changes are quite minor, there have been a handful of major updates. So, it is important that your business create an effective keyword strategy and regularly update the site with good quality content. In doing this, the search engines will index your site and increase your rank among other sites, guaranteeing more attention.
- Your Website No Longer Reflects The Company Branding
The branding of your company should reflect your values and communicate your mission to the consumer. It is a way for the consumer to recognize and relate with you and your company. So, if your website no longer reflects what you want your company to represent, then you could steer potential consumers away from your site.
- It Is Not Attractive & Doesn’t Stand Out
A study has shown that 94% of negative related feedback is a result of poor website design and layout. The aesthetics of your site highly influence the way a consumer perceives your company. It is crucial that your website is up to date on design trends so that it stands out among competitors and looks reputable. An example of a new trend would be the recent focus on a simple, clean, and straightforward design. Over the past couple of years, consumers have shifted toward preferring user-friendly sites that express a simple yet modern look.
- There Is No Updated Security
Online security is more important than you think. Hacking happens quite frequently and if your website security is out of date, then your site has a higher chance of being hacked. Often times, users’ financial and personal information is stored on online website servers. Without up to date security, their information could be compromised or even stolen.
- No Online Integration
Online integrations are plugins and tools that are built into your website to encourage more engagement from your users and stay ahead of your competitors. Some examples of these integrations include:
- Ecommerce Plugins
- Social Media
- Content Management Systems
- Google Analytics
- Email Newsletter Services
As you can see, an updated website is essential for a successful business. Whether you feel that your existing website is in need of an overhaul or if you’re in need of a brand new website, we at Aroluxe specialize in optimal web design. Check out our page at www.aroluxe.com/websites for a free audit and estimate today!
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