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October 2017

Advertising Agency in Nashville - Learning Outcomes AdWeek

Top 7 Things We Learned at AdWeek New York

The Aroluxe Team spent the week in New York for AdWeek to learn about the newest marketing strategies. These were our takeaways: 1. Targeting is Getting More Sophisticated The way marketers think about targeting has changed. No longer is just targeting demographic data good enough. Now targeting has shifted to include things like brand affinity and lifestyle habits or changes...