Why Should Your Business Hire a Full-Service Marketing Agency?
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Are you still searching for ways to improve your business’s marketing efforts? With a full-service marketing agency, you achieve your business goals under one roof through a comprehensive approach to your marketing needs. In this guide, we’ll cover the services a full-service agency can provide, what a marketing agency is, why […]
What Makes Advertising Iconic
Every brand’s dream is to create a piece of advertising that is so impactful, so long-lasting, that it can be identified as ‘iconic.’ When your company’s advertisements are still searched up on YouTube 20 years later or hung up on the walls of bars around the US, that’s when you know you created history. Advertisements […]
Is Traditional Marketing Still Relevant In The Digital Age?
Simply put, yes, it absolutely can. Here’s why. Most people understand that digital marketing utilizes internet channels like online ads, email, and social media to reach their target markets, whereas, traditional marketing places emphasis on offline channels to reach its target markets. What separates these two marketing strategies is the medium in which the consumer […]
Instagram Marketing Conference 2018
Continuing education is a must when working in an industry that is constantly changing. From the technology, to the platforms, to algorithms Instagram is one of the top most used social media platforms with nearly a billion users. With 71% of businesses using Instagram, Aroluxe participated in the 2018 Instagram Marketing Conference to learn the […]
Video Marketing
Video content is dominating internet traffic, including video streaming platforms and social media platforms. Nowadays, consumers would much rather watch a video than read a news article or blog. HubSpot conducted a survey asking consumers what type of content they would prefer to see from a brand or business that they support. Video ranked number […]
Email Marketing
Email marketing is far from dead. With the rise of social media, many tend to discard email marketing when putting together their marketing mix. However, email marketing still has the greatest ROI amongst all marketing channels. In fact, for every $1 spent on email marketing, the average return is $38. There are many advantages to […]
Brace Yourself, Holiday Marketing Is Here
Many consumers are overwhelmed by the holiday marketing tactics practiced by modern day businesses. As marketers, it is important to plan ahead and stay ahead of the competition, which has resulted in a holiday timeline shift far more in advance than the actual holidays themselves. This is the reason consumers are seeing Halloween candy in […]
Podcast Advertising: A Trend Worth Investing In?
Podcast advertisements are by no means new to the marketing world but they are often overlooked by the leading mediums such as tv, radio, print, and online/social media ads. However, recent statistics in podcast trends are leading more businesses to consider adding podcast advertisements to their media mix. With over 550,000 podcasts currently active and […]
Advertising Agency in Nashville, Aroluxe, Becomes Google Partner
We are excited to announce that Aroluxe has been verified as a Google Partner in paid search advertising! Google AdWords has been a fantastic advertising platform for us, by finding potential customers who are already searching for the products or services of interest. By putting ads in front of high-quality search traffic and leads, the likelihood […]
Facebook Changes and What it Means for Businesses
With 2 billion monthly active users, Facebook is a critical tool for publishers who intend to grow their audience. Earlier this month, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm. Zuckerberg’s main focus is on filling Facebook’s news feed with more meaningful and relevant content from friends, family and groups. According […]