Email marketing is far from dead. With the rise of social media, many tend to discard email marketing when putting together their marketing mix. However, email marketing still has the greatest ROI amongst all marketing channels. In fact, for every $1 spent on email marketing, the average return is $38. There are many advantages to email marketing compared to its alternatives.
Capacity
Due to the nature of emails, businesses are able to include much more information in emails than the majority of other marketing channels. This does not mean that as a business owner you should be sending your subscribers novels each week, but you do have more flexibility when it comes to the length of your content.
Automation
Email technology has advanced exponentially in today’s tech centric world, and has made email marketing easier and more effective than ever before. There are numerous tools out there for business owners and marketers that make it easy to schedule emails, even entire email threads, as far in advance as you would like.
Personalization
Along with the advancements in email automation, advancements in email personalization have equally occurred. Business owners and marketers can target specific subscribers based on their activity within an email itself or activity on the company’s webpage. These are referred to as triggered emails.
Customer Retention
Email marketing is proven to not only help businesses gain customers, but also to retain them. Not all businesses sell something that customers buy every week or every month for that matter. Purchases such as cars, houses, furniture, and insurance are only made every so often. In the meantime, email marketing allows business to keep in contact with their customers so that when they are ready to make a purchase, hopefully they will buy their product or service.
Email marketing is far from gone and will be around for quite some time, especially because 72% business communication is done through email. If you are not currently using email marketing for your business, consider the advantages above and adding it to your marketing mix.