Advertising

What Makes Advertising Iconic

What Makes Advertising Iconic

Every brand’s dream is to create a piece of advertising that is so impactful, so long-lasting, that it can be identified as ‘iconic.’ When your company’s advertisements are still searched up on YouTube 20 years later or hung up on the walls of bars around the US,...
Video Marketing

Video Marketing

Video content is dominating internet traffic, including video streaming platforms and social media platforms. Nowadays, consumers would much rather watch a video than read a news article or blog. HubSpot conducted a survey asking consumers what type of content they...
Email Marketing

Email Marketing

Email marketing is far from dead. With the rise of social media, many tend to discard email marketing when putting together their marketing mix. However, email marketing still has the greatest ROI amongst all marketing channels. In fact, for every $1 spent on email...