Creativity

What Makes Advertising Iconic

What Makes Advertising Iconic

Every brand’s dream is to create a piece of advertising that is so impactful, so long-lasting, that it can be identified as ‘iconic.’ When your company’s advertisements are still searched up on YouTube 20 years later or hung up on the walls of bars around the US,...
5 Exercises to Jumpstart Your Creativity

5 Exercises to Jumpstart Your Creativity

At work, it can be particularly easy to fall into a pattern while accomplishing tasks. However, our natural work patterns can sometimes make us feel stuck or unoriginal. Here are three exercises you can use to jumpstart your creativity and improve your work. Sketch...
Video Marketing

Video Marketing

Video content is dominating internet traffic, including video streaming platforms and social media platforms. Nowadays, consumers would much rather watch a video than read a news article or blog. HubSpot conducted a survey asking consumers what type of content they...