Building Your Personal Brand
Studies show that 92% of people trust recommendations from individuals, even if they don’t know them, over brands. This stems from various thoughts and reasonings among consumers. People trust other people, such as family and close friends, who they consider reputable and that they trust and value the opinions of. People tend to see brands […]
Optimizing Your Blogging Strategy With Evergreen Content
Search engine optimization (SEO) is crucial for marketers and one tool to help boost your SEO quality is blogs. Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. From current events, to interviews, to education pieces, the topics for blogs are copious. Your goal is to drive […]
Instagram Marketing Conference 2018
Continuing education is a must when working in an industry that is constantly changing. From the technology, to the platforms, to algorithms Instagram is one of the top most used social media platforms with nearly a billion users. With 71% of businesses using Instagram, Aroluxe participated in the 2018 Instagram Marketing Conference to learn the […]
Email Marketing
Email marketing is far from dead. With the rise of social media, many tend to discard email marketing when putting together their marketing mix. However, email marketing still has the greatest ROI amongst all marketing channels. In fact, for every $1 spent on email marketing, the average return is $38. There are many advantages to […]
Brace Yourself, Holiday Marketing Is Here
Many consumers are overwhelmed by the holiday marketing tactics practiced by modern day businesses. As marketers, it is important to plan ahead and stay ahead of the competition, which has resulted in a holiday timeline shift far more in advance than the actual holidays themselves. This is the reason consumers are seeing Halloween candy in […]
Advertising Agency in Nashville, Aroluxe, Becomes Google Partner
We are excited to announce that Aroluxe has been verified as a Google Partner in paid search advertising! Google AdWords has been a fantastic advertising platform for us, by finding potential customers who are already searching for the products or services of interest. By putting ads in front of high-quality search traffic and leads, the likelihood […]
Facebook Changes and What it Means for Businesses
With 2 billion monthly active users, Facebook is a critical tool for publishers who intend to grow their audience. Earlier this month, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm. Zuckerberg’s main focus is on filling Facebook’s news feed with more meaningful and relevant content from friends, family and groups. According […]
5 Reasons You Need to Be Using Facebook Ads Now
With over 2 billion registered users, Facebook is the ideal spot to increase exposure and traffic for your business. This social-media platform reigns #1 not only for it’s massive group of users, but also because it’s constantly evolving and getting bigger. Here are 5 reasons Facebook Ads will help grow your business. People spend an […]
Top 7 Things We Learned at AdWeek New York
The Aroluxe Team spent the week in New York for AdWeek to learn about the newest marketing strategies. These were our takeaways: 1. Targeting is Getting More Sophisticated The way marketers think about targeting has changed. No longer is just targeting demographic data good enough. Now targeting has shifted to include things like brand affinity […]