Video Marketing
Video content is dominating internet traffic, including video streaming platforms and social media platforms. Nowadays, consumers would much rather watch a video than read a news article or blog. HubSpot conducted a survey asking consumers what type of content they would prefer to see from a brand or business that they support. Video ranked number […]
Email Marketing
Email marketing is far from dead. With the rise of social media, many tend to discard email marketing when putting together their marketing mix. However, email marketing still has the greatest ROI amongst all marketing channels. In fact, for every $1 spent on email marketing, the average return is $38. There are many advantages to […]
Brace Yourself, Holiday Marketing Is Here
Many consumers are overwhelmed by the holiday marketing tactics practiced by modern day businesses. As marketers, it is important to plan ahead and stay ahead of the competition, which has resulted in a holiday timeline shift far more in advance than the actual holidays themselves. This is the reason consumers are seeing Halloween candy in […]
Podcast Advertising: A Trend Worth Investing In?
Podcast advertisements are by no means new to the marketing world but they are often overlooked by the leading mediums such as tv, radio, print, and online/social media ads. However, recent statistics in podcast trends are leading more businesses to consider adding podcast advertisements to their media mix. With over 550,000 podcasts currently active and […]
Advertising Agency in Nashville, Aroluxe, Becomes Google Partner
We are excited to announce that Aroluxe has been verified as a Google Partner in paid search advertising! Google AdWords has been a fantastic advertising platform for us, by finding potential customers who are already searching for the products or services of interest. By putting ads in front of high-quality search traffic and leads, the likelihood […]
Facebook Changes and What it Means for Businesses
With 2 billion monthly active users, Facebook is a critical tool for publishers who intend to grow their audience. Earlier this month, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm. Zuckerberg’s main focus is on filling Facebook’s news feed with more meaningful and relevant content from friends, family and groups. According […]
5 Reasons You Need to Be Using Facebook Ads Now
With over 2 billion registered users, Facebook is the ideal spot to increase exposure and traffic for your business. This social-media platform reigns #1 not only for it’s massive group of users, but also because it’s constantly evolving and getting bigger. Here are 5 reasons Facebook Ads will help grow your business. People spend an […]
Top 7 Things We Learned at AdWeek New York
The Aroluxe Team spent the week in New York for AdWeek to learn about the newest marketing strategies. These were our takeaways: 1. Targeting is Getting More Sophisticated The way marketers think about targeting has changed. No longer is just targeting demographic data good enough. Now targeting has shifted to include things like brand affinity […]